A World Class Brand Story for $500

Introducing Storytech - the world’s first 'brand strategy in a box' development tool created specifically for start-ups, young companies and small businesses.

Watch the introduction video:


Storytech Workshop - new JH.jpg

Wrestling with the challenge of telling your brand’s story?

We all know the features and benefits of what we offer, our competitive advantages, our vision and goals – but distilling those into a simple, clear story for our brand is one of the most challenging aspects of running a business.

Storytech makes it easy, with a brand story development process delivered via online video, in a day, for just $500.

In a workshop delivered over a world-first online platform, you'll use proven exercises and easy-to-use templates to develop your brand story with your team – finishing the day with a story that's unique, authentic, compelling and competitive - and a plan for how to tell it.




“Each member of our team is now able to explain our brand story with confidence.”

Storytech Prototype User



The Storytech story

We’re Storytech and we exist to give every startup affordable access to a world class brand story.

We created Storytech for startups and young companies because access to high quality brand strategy is out-of-the-question expensive for these companies.

Storytech is a brand story development process delivered via online video, in a day, for $500.

We’re passionate about creating a world where every company’s story is as powerful as their product or business idea. 

Storytech was created by James Hurman, an internationally acclaimed brand strategy and innovation expert In 2013, James was named the world’s number one brand strategy planner, and he has helped many of New Zealand's most successful startups and corporate brands tell their story.

For a story that's as clear, concise and compelling as this one, pre-register today!




“Storytech forced us to re-examine every assumption and to redefine key messages we've failed to get across to potential investors. We've already used our new story for pitching documents and had great feedback.”

Storytech Prototype User



Pre-register today

Storytech will be live in late October 2018. To be notified as soon as Storytech becomes available, leave us your details.

By registering, you're under no obligation to buy or use Storytech. We will simply inform you when our platform is live.


“Storytech definitely helped us clarify and establish a clear direction to move forward with. Our why and ambition statement have been so valuable and we now use them to form the way we market our product.”

Storytech Prototype User


About James


James Hurman is an internationally recognised veteran brand storytelling and innovation expert. The former head of strategic planning at globally top-ranked New Zealand advertising agency Colenso BBDO, James was named the world's #1 brand strategist in 2013. 

During his local and international brand strategy career he's worked with blue chip companies including Coca Cola, Unilever, Vodafone, Fonterra, Levi’s, V Energy, Spark, Westpac, Burger King and TVNZ. And he's created the brand stories of mega-successful Kiwi start-ups like Stolen Rum, Simplicity Kiwisaver and Toothcrush.

James is also the author of the internationally successful marketing book The Case for Creativity, and is a regular speaker at global brand marketing and innovation events.

In 2017, James became passionate about making his brand strategy and storytelling process accessible and affordable for more than just the few companies he works with each year. Storytech is the outcome of that process, and the world's first product to put world-class brand thinking and process within reach for every start-up, young company or small business.