Storytech is 'brand strategy in a box' for startups and young companies. Developed by internationally acclaimed New Zealand brand strategist James Hurman, Storytech brings world class brand story tools into a single day process delivered via online video for $500.
"A great brand story can be the difference between a startup failing or changing the world."
- James Hurman introduces the vision behind Storytech
The Storytech Story
Storytech exists to give every startup affordable access to a world class brand story.
We created Storytech because access to high quality brand strategy is out-of-the-question expensive for most startups.
Storytech is a brand story development process delivered via online video, in a day, for $500.
We’re passionate about creating a world where every startup’s story is as powerful as their product or business idea.
Storytech was created by James Hurman, an internationally acclaimed brand strategy and innovation expert. In 2013, James was named the world’s number one brand strategist. Today he’s the founder of Previously Unavailable, a New Zealand innovation company that’s been behind the success of startups like Stolen Rum, Simplicity Kiwisaver and toothbrush subscription service Freshbrush.
...what's your story?
“It’s not about making up a story, it’s about removing the clutter to reveal the powerful story that’s already there."
- James on the intention of Storytech
How Storytech works
Storytech is a day workshop, delivered over online video, during which James helps you and your team complete three 'canvases' - single page documents that capture and focus your story, and serve as a marketing blueprint for your brand.
The Lean Canvas captures the essence of your business model, and is the commercial foundation on which your brand story will be built.
The Brand Story Canvas is the heart of Storytech. We created this canvas to help you land the fundamentals of your brand - your history, ambition, personality and purpose - and assemble those fundamentals into a simple and powerful brand story.
The Customer Journey Canvas sees us step into the customers' shoes as they discover, learn about, buy, use and share our brand. We'll unpack the most powerful ways to tell your story, revealing the touchpoints and activities that will make the biggest difference to growing your business.
"Rather than just being pretty wrapping, you’ll really have a story that’s connected to the commercial fundamentals."
- James on the output of Storytech