Brand Story Canvas: Personality

It should be about 1:45pm, and next we'll work on the Personality box on the Brand Story Canvas.

Click the video below to get started on the introduction... then when the video's done, scroll down for instructions.


To do:

  • Follow the questions on page 27 of your pack to help you land a short list of personality attributes that inform how the brand should look, feel, speak and act

  • Use the examples as a guide to the kind of content you're looking for

  • Spend 15 minutes on this section

  • We recommend spending 10 minutes having open discussion, prompted by the questions in the pack, and capturing this discussion on the 'GO WIDE' worksheet - then spending the remaining 5 minutes landing your answer on the 'LAND IT' worksheet.

  • Scribe - remember to write the discussion up on the worksheets and pin them to the wall