Brand Story Canvas: Story

It should be about 2:05pm, and next we'll work on the Story box on the Brand Story Canvas.

Click the video below to get started on the introduction... then when the video's done, scroll down for instructions.


To do:

  • Follow the questions on page 28 of your pack to help you land your brand story, written in long form, piecing together the relevant parts of the Lean and Brand Story Canvases into one cohesive set of words

  • Use the examples as a guide to the kind of content you're looking for

  • Spend 40 minutes on this section

  • We recommend spending 20 minutes having open discussion about your story and drafting it on the 'GO WIDE' worksheet - then spending the remaining 20 minutes filling in the full story on the 'LAND IT' worksheet.

  • Scribe - remember to write the discussion up on the worksheets and pin them to the wall