Brand Story Canvas: What, How & Why

It should be about 1:10pm, and next we'll work on the What, How and Why boxes on the Brand Story Canvas.

Click the video below to get started on the introduction... then when the video's done, scroll down for instructions.


To do:

  • Follow the questions on page 26 of your pack to help you land three statements capturing what we do, how we do it, and why we do it

  • Use the examples as a guide to the kind of content you're looking for

  • Spend 30 minutes on this section

  • We recommend spending 20 minutes having open discussion, prompted by the questions in the pack, and capturing this discussion on the 'GO WIDE' worksheet - then spending the remaining 10 minutes landing your answer on the 'LAND IT' worksheet.

  • Scribe - remember to write the discussion up on the worksheets and pin them to the wall