Brand Story Canvas: History

It should be about 12:00pm, and we're going to get into the History box on the Brand Story Canvas.

Click the video below to get started on the introduction... then when the video's done, scroll down for instructions.

 

To do:

  • Follow the questions on page 24 of your pack to help you land a short summary of where we’ve come from, who’s behind our brand, and why they created it
     

  • Use the examples as a guide to the kind of content you're looking for
     

  • Spend 15 minutes on this section
     

  • We recommend spending 10 minutes having open discussion, prompted by the questions in the pack, and capturing this discussion on the 'GO WIDE' worksheet - then spending the remaining 5 minutes landing your answer on the 'LAND IT' worksheet.
     

  • Scribe - remember to write the discussion up on the worksheets and pin them to the wall
     

  • To learn more about the example companies:

Then:

  • Take a 30 minute lunch break and come back at 12:50

Then...