Customer Journey Canvas: Buy

It should be about 4:00pm, and next up is the Buy box on the Customer Journey Canvas.

Click the video below to get started on the introduction... then when the video's done, scroll down for instructions.


To do:

  • Follow the questions on page 34 of your pack to help you land insight into the final stages of deciding to buy our product, and ideas for how to make a purchase more compelling in those last moments.

  • Use the examples as a guide to the kind of content you're looking for

  • Spend 20 minutes on this section

  • We recommend spending 10 minutes exploring what the customer goes through during this stage of the journey, prompted by the questions in the pack, and capturing this discussion on the 'GO WIDE' worksheet - then spending the remaining 10 minutes capturing ideas on how best to show up in this stage on the 'LAND IT' worksheet.

  • Scribe - remember to write the discussion up on the worksheets and pin them to the wall

  • Tip: there’s an excellent article on “Powerful Ways To Increase Last Minute Sales Wins” here: