To attract talent, you need a great story.
To attract investors, you need a great story.
To attract customers you need a great story. But…

Explaining what you do is surprisingly hard

Get your business messaging and brand story straight in 8 hours,
even if you’re not a marketing expert.

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 Turn your business into a brand with Storytech

 
  • Build your brand from the ground up using a proven, 3-step process

  • Access expert coaching at every step via pre-recorded video online

  • Uncover key brand elements like your elevator pitch, unique value proposition and competitive positioning during 15 super-focused, bite-sized workshops

  • Get your business partners, advisers or employees on the same page in a single 8-hour session

 

Watch our video introducing Storytech

 
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 Storytech’s guided process makes it easy to block 8 hours, keep everyone on track and motivated, and ensure the day is spent profitably.

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Morning:

  • Define the fundamentals of the product or service you offer

  • Get clarity on your customer and what problem you solve for them

  • Find an unfair advantage that’s difficult for competitors to copy

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“Having an adviser along the way was invaluable. We wouldn’t have got the same result if we’d just been given tools or read a book.”

 

Watch a sample lesson

 

Via pre-recorded video, Storytech's creator James Hurman takes you through the exact steps he's used guiding some of the world's biggest brands - like Coca Cola, Unilever, Vodafone, Heineken, Fonterra, Levi’s, and Burger King.

Over the last 20 years, James has led strategic planning at top-ranked advertising agency Colenso BBDO. Won over 50 marketing effectiveness awards. Been named the world’s number 1 brand strategy planner in the 2013 Big Won Report. And headed brand strategy for Stolen Rum, a spirits start up, exited in 2015 for $21M.

 
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Midday

  • Work through your history, the why behind what you do and what you want to achieve.

  • Define your purpose, ambitions and commercial goals like customer numbers and sales revenue

  • Establish a brand personality that sets your business apart from competitors

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Afternoon

  • Find the most strategic way to tell your brand story - online, in the real world, and through marketing and PR

  • Learn about earned media, owned media and paid media

  • Decide on the places and media that are right for you and your audience

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“To be able to sit down for a day and clearly define what our story was great. No distractions. No excuses."

 
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BEFORE THE DAY

  • Choose a day and place

  • Select and invite your team

  • Read your intro pack

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ON THE DAY

  • Watch each video

  • Complete each workshop

  • Capture findings online in Storytech


See Storytech day agenda

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AFTER THE DAY

  • Refine your work

  • Promote your brand across chosen media

 
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Your newly-developed messaging and brand story can be used to guide key decisions around...

#1 validating new ideas for market fit
#2 ensuring products and services meet customer need
#3 getting the right employees on board
#4 attracting investors and vital capital
#5 positioning your offer successfully against competitors

Watch customer testimonials

 
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“We’re a lot more prepared heading into any brand development or website redevelopment.”

 
 

Do I need brand or marketing experience to use Storytech?

Storytech has been developed specifically for people with no marketing experience. There’s no jargon or marketing-speak, and the process is easy and intuitive.

Is Storytech going to be relevant to me?

Storytech's relevant to a broad range of companies. This wasn’t difficult – the fundamentals of brand strategy are consistent across products, services, experiences and charities.

 

I hate marketing jargon and nonsense. Is this just more fluffy brand bullsh*t?

We hate that too! Storytech strips out all corporate speak, consultant confusion and general waffle. We use plain language, and encourage you to do so too.

What happens when I sign up?

You’ll get access to your Storytech dashboard and all the information you’ll need to prepare for the day. When you’re ready, you’ll be able to set a time, invite your team and give them the background information they’ll need before they day.

 

See more frequently asked questions

 

 Stop struggling with your brand story and messaging.

Start Storytech.

  • Access a world-class branding expert

  • Get everyone on your team on the same page

  • Identify your business purpose

  • Finalise your elevator pitch

  • Develop your brand story and strategy

  • Increase your customer focus

  • Turn your business into a profitable brand


 
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Storytech 7-Day Guarantee

If you're not satisfied, simply let us know within 7 days of completing your Storytech day and we'll refund your money 100%.


An in-person brand workshop with James would cost

$10,000

But you can get Storytech today for just one payment of

$500

 
 
 
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