Lean Canvas - Unique Value Proposition
It should be about 10:10am, and next up is the Unique Value Proposition box on the Lean Canvas.
Click the video below to get started... then when the video's done, scroll down to show the instructions...
Follow the questions on page 16 of your pack to help you land a single, clear, compelling message stating why we are different and worth paying attention to.
Use the examples as a guide to the kind of content you're looking for
Spend 20 minutes on this section
We recommend spending 12 minutes having open discussion, prompted by the questions in the pack, and capturing this discussion on the 'GO WIDE' worksheet - then spending the remaining 8 minutes landing your answer on the 'LAND IT' worksheet.
Scribe - remember to write the discussion up on the worksheets and pin them to the wall
To learn more about the example companies: