James answers "what's the difference between a purpose and a vision?"

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Each edition of our useful newsletter, Storytech creator James Hurman answers a question from the Storytech community about brand strategy or storytelling.

This week’s question

"What's the difference between a purpose and a vision?"

This question was asked by Campbell Naish, an Auckland-based International Market Development Consultant.

James’ Answer

Click the video below to watch:

 
 
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