How Storytech works


Storytech is an online, video-led process that teams work through, in one day, to develop their brand story and strategy for communicating it to customers:



Pick your team and choose a day and location of your choice



Spend the day working through the three Storytech Canvases


Watch instructional videos and complete workshop exercises



Finish the day with a complete brand story and strategy


Watch our video explaining the process in detail:



How the day is structured

Storytech is an 8-hour process that you can do in one day, or across a series of sessions.

Our highly structured format ensures you stay on track and produce valuable outcomes.

View our Storytech Day Agenda to see how the day breaks down:

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What you finish your day with

During the day you’ll create three completed canvases - documents that capture your story, your key messages and a to-do list for how to communicate them to customers and others.

After your day, you can come back to the Storytech platform to refine, update and download your canvases.

View our Example Outputs Pack to see what these completed canvases look like.

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Click to view

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The Storytech Canvases 

Storytech is centred around three ‘canvases’ – single page documents that you’ll build together through the day and which will capture the essentials of your story and storytelling plan:


Lean Canvas 

The Lean Canvas captures the essence of your ‘offering’ - the product, service or experience you’re selling - and is the foundation on which your brand story will be built.


 Brand Story Canvas

The heart of Storytech, where you’ll gather the remaining building blocks of your brand, then put those blocks together to form the first draft of your story.


Storytelling Canvas

Turn the words into actions, exploring all the different opportunities your brand has to tell its story, and make a to-do-list for how to get your story off the page and into the world.


The Storytech Platform

On the day, you’ll be guided through the process by the Storytech online platform - a web-based interface that you can access from any desktop web browser.



At the core of Storytech is video content of James guiding you through the process, giving you the insight and understanding you’ll need, along with colourful animated case examples.



Workshop exercises help you nail the content for each box on your canvases, with tips and a timer to make sure you succeed.


Content Capture

As you move through the day, you’ll capture your discussions and ideas and save them on the platform. You’ll end the day with completed canvases that you can share digitally.


Sign up today

For just $500, you’ll get access to the full Storytech platform, where you can work toward picking your team, setting a date and starting your Storytech journey.


Hear from people who’ve used Storytech to develop their brand story and strategy…


Tracy Moyes - Co-founder, O/TG GROUP

“We did a whip around about what we got out of the day and everyone said they feel way more comfortable going out and doing the elevator pitch, talking to their friends at a barbeque about what we actually do and and why we do it.”


Laura Harris - Creative Director, Encrypt S

“As a small business owner I know how easy it can be to get caught up in the day to day and fluff around with this branding stuff for way to long. But using Storytech, where you’re forced to sit down and get it done, is really good.”


Jonah Merchant - Co-founder, O/TG GROUP

“I was a little hesitant coming into the workshop, I wasn’t quite sure how watching a series of videos would necessarily work as well as we’d hoped - but I was really pleasantly surprised. A really great interactive workshop experience.”


Katharine Broughton - Managing Director, Tomorrow Inc

“Storytech enabled us to sit down for a day, with no distractions, and no excuses, and work through the process… I think it’s awesome.”


Kelly Gregor - Founder, Luna Periods

“$500 is incredibly cheap for what you get, when you think about how much a brand strategist charges an hour. And this is something you can go back to and have almost like a playbook of ideas.”


Eva Perrone - Associate, O/TG GROUP

“It was challenging to work through all the different elements, then seeing the story come together felt like magic.”


Jacob Kohn - CEO, Futurity Group

“Even beyond the process of getting a really clear brand strategy out of Storytech, you get so much more unforeseen value. Whether that’s getting the team in one room for the whole day, communication, clarity… a good fun enjoyable process.”

Want to know more?

Take a look at our Frequently Asked Questions…


Or contact our team…